Summary: Design helpful product-listing pages on ecommerce sites by displaying images that are large, consistent, specific, dynamic, and inclusive.
Routing pages — including product-listing and search-results pages — play a crucial role in product selection on ecommerce sites. Product-listing pages organize and present multiple product options in a single page. They usually include useful sorting and filtering tools to help customers explore the product set. Search-results pages on ecommerce sites often look very similar to product-listing pages — on some sites, they’re identical.
On these pages, customers browse products, compare options, and sometimes make purchase decisions. Support those important tasks by displaying product photos on listing pages that are:
These characteristics are particularly necessary when the look of the product is a big factor in purchase decisions – for example, for clothing, accessories, makeup, furniture, or décor.