Quantitative Research: Study Guide
Summary: Unsure where to start? Use this collection of links to our articles and videos to learn about quant research, quant usability testing, analytics, and analyzing data.
The following tables contain links to some of our articles and videos related to quantitative user research. Within each section, the resources are in recommended reading order.
In UX, we often use qualitative research to gather insights or observations about users. This type of research is useful for discovering problems and determining design solutions. (We also have a study guide for qualitative usability testing .)
With quantitative research , our focus is different. We collect UX metrics — numerical representations of different aspects of the experience. Quantitative research is great for determining the scale or priority of design problems, benchmarking the experience, or comparing different design alternatives in an experimental way.