UX-Maturity Stage 2: Limited
Summary: Inconsistently and erratically, some people in these organizations are trying to advance UX work, but don’t often achieve good results.
This article describes stage 2 in the six-stage NN/g UX-maturity model . Get an idea of your organization’s UX maturity by taking a short quiz (10 minutes or less).
Stage-2 organizations approach UX erratically. Small, highly inconsistent efforts are made by a few people, but there is no organization-wide understanding of (or respect for) UX.
When these sporadic attempts at UX are made in a stage-2 organization, it is typically because one UX-aware person or team pushes for them. While those few people may understand and appreciate UX, they struggle to spread that knowledge to others in the organization.