UX-Maturity Stage 3: Emergent
Summary: A company’s UX efforts at this stage are functional and promising, but inconsistent and inefficient.
This article describes stage 3 in the six-stage NN/g UX-maturity model . Get an idea of your organization’s UX maturity by taking a short quiz (10 minutes or less).
Stage-3 organizations see more UX work happening across more teams than stage-1 and stage-2 organizations, but efforts are generally low-budget, unstable, and do not align to any organization-wide strategy.
A limited number of UX-specific roles exists, but it’s not nearly enough and they are left to function without centralized UX resources and frameworks. Understanding of UX value varies across teams and user-centered methods are applied inconsistently.