Choosing Chart Types: Consider Context

Summary: Clearly visualize your UX data by providing context and contrast, while avoiding clutter.

Quantitative UX data can be incredibly powerful. It can help us make decisions, end arguments, or even prove the value of our work. However, I often find that many UX professionals struggle to present their data. In particular, they rarely put together compelling, easy-to-interpret charts.

You don’t have to have extensive visual-design skills to create good charts from your analytics data or other quantitative UX data.  Simply apply the same user-centered–design approach that you would use when designing an interface.

Consider one key question before you begin designing your chart: What is your goal?

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