UX-Maturity Stage 6: User-Driven

Summary: Consistently and systematically, these organizations have achieved UX maturity by making the internal changes necessary to be truly user-centered.

This article describes stage 6 in the six-stage NN/g UX-maturity model . Get an idea of your organization’s UX maturity by taking a short quiz (10 minutes or less).

In stage-6 organizations, everyone is fully enlightened about the value of user-centered design. User research and user-centered design are the driving force behind everything these organizations do, from the highest level of organizational strategy down to the tiniest design element within a design system. Development operations embrace user-driven iterative design. Both individuals and teams plan for change and innovation, and user research drives new investments by delivering upon unmet needs in the market.

While this stage represents the ultimate maturity goal, it is difficult to achieve and challenging to maintain for long.

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