In a competitive user experience design landscape, designers must ensure their UX portfolio stands out from the crowd. For some company’s a UX design portfolio is more important than where you went to school or what degree you hold.
User experience is about solving human problems, which employers want to see in a UX portfolio—along with teamwork, UX design processes, and what you’ve learned from successes and failures.
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What is a UX Design Portfolio…and do You Need One?
A UX portfolio showcases your work experience, design skillset, project highlights, understanding of the UX design thinking process, and how you apply it.
A CV is usually one or two pages, which isn’t enough space to showcase all of the above. So, a UX portfolio complements your CV, allowing potential clients and employers to explore your work and knowledge.
Designers usually create UX portfolios in a website format as it’s quick and easy to share. A website is also likely to appear in search results, increasing the likelihood that potential clients will find and hire you.
The website itself also showcases your web design skillset and knowledge of responsive web design—so make sure you apply the same rules to your portfolio!
Do You Need a UX Portfolio?
All UX professionals (including UX specialists) must have a portfolio website—both freelancers and permanent job seekers. Most UX job applications request a link to your UX portfolio, and potential clients want to see your design skills before hiring you for a gig.
What you Should (and Shouldn’t) Include in a UX Portfolio
A UX portfolio should include the following:
Intro/homepage introducing yourselfSimple navigationHigh-quality case studies—from initial concept to final resultsAbout me pageContact pageLink to download your resume in PDF formatLinks to design-relevant social media—LinkedIn, Behance, Dribbble
UX Portfolio Homepage
Use your portfolio’s homepage to briefly introduce yourself, mention some career highlights, links to case studies, and any major companies or projects.
You can also list your skills, tools you’re familiar with, and any areas where you specialize. Keep all of this information concise, bullet points where possible.
Some designers include testimonials from previous clients to break the page up and provide social validation.
Marcos Rezende’s website is a perfect example of content to feature on a UX portfolio homepage.
A UX portfolio website should have simple navigation so potential clients and employers can quickly find what they need.
Your header navigation should include:
You can put any other links (including blog social media) in the footer. Remember, your UX portfolio is for busy clients and hiring managers (the users). Prioritize navigation to meet their needs. These primary users are not interested in your blog or social media. And if they are, they can find them in the footer navigation.
High-Quality Case Studies
Case studies are an essential part of a UX portfolio. It’s an opportunity to show off your skills at every stage of the design thinking process.
Your case studies should be comprehensive but concise. Here’s what to include in a UX portfolio case study:
Project overview (problem/goal/purpose/deliverables)Your role & responsibilities (UX designer, researcher, project manager, solo project)Initial user research summaryUser personas & user journey mapInitial concepts and ideas – paper wireframes, digital wireframes, low-fidelity prototypes (consider redrawing your paper wireframes, so they’re neat and legible)High-fidelity mockups & prototypesUsability testingFinal designs after usability testingLink to the final product or mockup (if available)Product successes (did your design increase signups, revenue, etc.)
Marcos Rezende’s COVID-19 dashboard for Ontario, Canada, is a fantastic example of a UX case study to include in your portfolio.
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Your about page should include one or two pictures of yourself and three paragraphs max. The essential parts for a UX portfolio about page:
A brief intro about who you are, where you’re from, and where you studied—mention hobbies but don’t go into too much detailWhy you chose UX design as a career pathYour work ethicYour career goals and aspirations
You can also include a brief section with career highlights, significant projects or companies, and any awards or accolades. Keep these as bullet points so people can scan and pick out important pieces.
Your contact page should be as minimal as possible—only a contact form (full name, email, message), preferably. You can include your email and contact number but be warned that you WILL get lots of spam. Rather keep these direct contact details in your PDF resume.
Link to Download Your Resume in PDF Format
Most content management systems (CMS) allow you to upload PDFs for website visitors to download. Use this to upload your resume in PDF. Put a link to your resume in the main navigation, on the about page, and footer. That way, it’s easy for potential employers to find.
If you’re a freelancer, then including a resume is optional.
Links to Design-Relevant Social Media
Some clients or employers might want to see more of your work or explore your professional experience. Design-related social media links might include:
DribbbleLinkedInBehanceMedium (if you write about UX topics)
What You Shouldn’t Include in a UX Portfolio
The point of a UX portfolio is to showcase your work. As a UX designer, be mindful of your users (recruiters & clients) and respect their time. Make everything easy to find, avoid adding irrelevant content, and use animations that enhance rather than impede the user experience!
Here is what you shouldn’t include in your UX portfolio:
Non-UX related work history (mention any career highlights or awards but avoid going into great detail)Details about your pets and familyPolitical or social opinionsThings you don’t like or annoy you (might appear hostile)
The Do’s and Don’ts of a UX Portfolio
Demonstrate your problem-solving abilities — Ultimately, UX design is about problem-solving. Anyone hiring a UX designer is hiring someone for their ability to solve their users’ problems. As you describe case studies, make sure you tell a clear story about the problem and how you went about solving it.Display your process and train of thought — Employers want to see your thought process and how you apply design principles. Showcase your process from initial user research to the final product.Demonstrate your visual design capability — You must showcase your illustration and design skills in addition to the design thinking process—especially if you’re looking for a UI/UX role.Show the results of your work (if available) — Describe how your designs led to successes, key takeaways, and the challenges you experienced to get there. Employers love to hear that you overcame challenges or worked within budget/technical constraints to reach your goal.
Focus only on the visuals — A common criticism nowadays is the “Dribbbleisation of Design” — many product designers seem to focus more on pretty work without any thought given to functionality or actual usability. Make sure you demonstrate your usability understanding and consideration. Conversely, don’t forget to include plenty of examples of your visual work!Get bogged down on details — Employers don’t want a wall of text explaining every aspect of your project. For example, if you’re describing the initial UX research, do it in two to three sentences.Emphasize quantity over quality — Choose two or three detailed case studies where you can showcase the complete design process rather than every project you’ve ever worked on. Show your best work, not all your work!
10 Great UX Portfolio Examples
Here are ten excellent UX design portfolio examples to inspire you. Notice how all of these UX portfolios maintain brand consistency, minimal layouts, and easy navigation.
6 Vandana Pai – UX Designer from the United States.
7 Pratibha Joshi – Product Designer at Google (United States).
8 Pascal Strasche – Freelance UI/UX Designer from Germany.
9 Ryan Robinson – Interaction Designer at Google (United States).
10 Daniel Autry – Senior Product Designer at The Washington Post (United States)
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