Brand Identity Design as we know it today has evolved over the years with new technological advancements. The first milestone was the introduction of the printing press and mass production. This gave rise to mass media, which allowed for the distribution of a company’s image […]
As the world of marketing is changing, so are the ways in which we can reach out to our audiences. One of the most important changes that have come along with it is the amount of data available to us. We have more data than […]
Generally, colors are used in sports branding to create an emotional connection with the audience. Color is undoubtedly an important part of the branding process. It can be used to represent a company’s identity, which in turn is used to create a certain mood. Sports […]
Content creators utilize tools and skills to communicate viscerally that words cannot describe. However, they often face challenges in this specialized field of visual content. How can content creators substitute their textual content with images? The answer is Curation. As we all know online shopping […]
Think about your favorite sports team. Do you own a few jerseys, backpacks or mugs that represent the club or league with the logo or tagline? Most probably, yes. This is the power of effective sports merchandising. Whether it’s an NBA, MLB or NFL team, […]
Right off the bat, what is a brand? A company’s brand is essentially its identity. Products, services, content, and social media all come together when creating a unique brand. Branding gives consumers either a good or bad impression, and is connected directly to a company’s […]
Most people can recognize or pick out the logo of their favorite basketball or football team immediately. Chances are that you may be able to describe the symbol of the team you support in detail. The colors, icons and design is very important for the […]
A college logo is a symbol or emblem that represents the institution in an official capacity, such as on letterhead, publications, or athletic uniforms. The logo is often accompanied by a seal that certifies the authenticity of documents./p> With the rise in the number of […]
The ecommerce industry and retail shopping experienced a huge change in 2020. As the COVID-19 pandemic introduced the new normal and had people staying indoors, businesses began to look for ways to attract shoppers online. According to the latest report, digital sales reached a high […]
If you think about it, social media platforms and applications have changed the way people shop around the world. Today, there are a lot of people who look for brands, products or services online and prefer to make purchases directly via the app or ecommerce […]