Kylie Jenner’s out-of-home (OOH) ad campaign for her skincare line Kylie Skin has been described as one of the biggest success stories of 2019. But that’s old news now. The way the ad industry is changing, anything a month ago is also seen as a […]

Small businesses are the engine of our economy. Do you agree? Women-owned small business setups are increasing by the day, empowering more and more women. Female-led businesses are on the rise, becoming a force to be reckoned with. However, reaching the sky is still a […]

Europe has a rich history of entrepreneurship with many successful small businesses, and many more are emerging every day. Small businesses are the backbone of the European economy. They provide jobs, promote innovation and contribute to economic growth. According to the European Commission, small to […]

When deciding on your brand’s logo you’re bound to hear many theories on what the ‘BEST’ type is. Know this: there’s no universal best. You simply need to find what the perfect fit is for your company or brand. While some will tell you to […]

Marketing is a crucial part of any business. That’s a given. It is what determines the success or failure of an enterprise. The marketing effort and strategy depend on your business type, target audience, and budget. Visual content marketing is one of the most powerful […]

A brand identity is the personality, attributes, and values. It’s what makes a business stand out from competitors. A strong brand identity can be a game-changer for small businesses in growth and profitability. A professional brand identity is a must-have for any small business. It […]

An essential aspect of the design industry is innovation and technology. Technology has changed how we work, play, connect, learn and live our lives daily. It has made everything easier to do with a click or swipe on our phones or computers. Design without technology […]

As an owner of a wellness company, you know that branding is your company’s most important asset. It’s the thing that helps you get noticed and recognized by people, market your business more successfully, build credibility, and show your customers the importance of your wellness […]

Brand Identity Design as we know it today has evolved over the years with new technological advancements. The first milestone was the introduction of the printing press and mass production. This gave rise to mass media, which allowed for the distribution of a company’s image […]

As the world of marketing is changing, so are the ways in which we can reach out to our audiences. One of the most important changes that have come along with it is the amount of data available to us. We have more data than […]