Summary: Learnability is a crucial component of UX for complex and novel interfaces. Cognitive walkthroughs can identify design problems that derail new users. A cognitive walkthrough is a technique used to evaluate the learnability of a system from the perspective of a new user. Unlike user […]
Think about your favorite sports team. Do you own a few jerseys, backpacks or mugs that represent the club or league with the logo or tagline? Most probably, yes. This is the power of effective sports merchandising. Whether it’s an NBA, MLB or NFL team, […]
Right off the bat, what is a brand? A company’s brand is essentially its identity. Products, services, content, and social media all come together when creating a unique brand. Branding gives consumers either a good or bad impression, and is connected directly to a company’s […]
Our favorite UX and UI links from January 2022, including articles about hybrid category pages, data tables, designing badges, and more.
Many people underestimate the importance of a signup page and use a generic template to onboard new users. Signup pages are your organization’s first point of contact with a new customer, so designers should focus on the user experience just as carefully as they do […]
Summary: Create vision statements using a collaborative, research-backed process to increase team members’ understanding and alignment of UX efforts. A documented vision helps teams articulate their UX goals and identify and prioritize UX efforts. Without a strong, shared vision, team members may not be able to […]
Summary: Cut out the chartjunk; eliminate elements that distract from your data visualization. This article is the second in a three-part series. Edward Tufte, the Data-Ink Ratio, and Chartjunk Edward Tufte is a visualization pioneer who advocates for a minimalist-design aesthetic when it comes to presenting […]
Most people can recognize or pick out the logo of their favorite basketball or football team immediately. Chances are that you may be able to describe the symbol of the team you support in detail. The colors, icons and design is very important for the […]
Hi everyone! We’re here to update you on the evolution of a project we’ve had going for a few years now. It started out as Balsamiq Interviews and morphed into The Process Behind. The reason for the name change is that we want these conversations […]
A college logo is a symbol or emblem that represents the institution in an official capacity, such as on letterhead, publications, or athletic uniforms. The logo is often accompanied by a seal that certifies the authenticity of documents./p> With the rise in the number of […]