Summary: Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being and keeps them engaged and likely to use our designs. At Nielsen Norman Group we like to say that users aren’t lazy, they’re efficient . Everything that people do — including […]
Summary: Unsure where to start? Use this collection of links to our articles and videos to learn about the components of ResearchOps and get started implementing ResearchOps activities. Here’s a list of NN/g’s most useful introductory articles and videos about ResearchOps and related topics. Within each […]