A well-defined UX strategy is as important as your organization’s mission statement. A user experience strategy helps guide UX teams when conceptualizing and designing new digital products. This article is a summary of our free eBook, The Field Guide to UX Strategy, written by acclaimed […]
Summary: Although traditionally used in art and architecture, the golden ratio can be referenced to design aesthetically pleasing interfaces. Proportional systems are based on ratios and have been used for centuries in architecture and art. The golden ratio was first mentioned as early as about 500 […]
Summary: In the early stages of a UX-design project, recruit enough people to gain an in-depth understanding of users’ experiences and needs. The number of people needed for an interview study is often smaller than you think. One common question I get when teaching User Interviews […]