Summary: Easily (and cheaply) test early designs with this paper-prototyping kit. Download a free paper prototyping kit at the bottom of this article. Paper prototyping is a fast and cheap way to test designs early in the design process , when it’s easy to make changes […]

Summary: Our research suggests that customer-journey maps 1) tend to be created collaboratively with a team, 2) produced with digital tools, and 3) are moderately successful at making organizational impact. Journey maps visualize a user’s journey towards a goal, usually over time and across channels . […]