Summary: Half of 5,371 UX professionals were in stage 3 (emergent maturity) out of the 6-stage UX maturity model, and very few scored at the highest end. The lowest-maturity organizations are likely not captured. In June 2021, we unveiled our new UX-maturity model along with a […]
Summary: In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings. Discoveries can be messy because there are many unknowns, which often necessitate the use of exploratory […]