Coding is Designing

Designers and developers collaborate for a common cause–to build products and experiences their customers want or need. Their shared purpose is to serve their users.  To achieve this common purpose and collaborate effectively, designers and developers should understand the other’s discipline. Designers don’t have to […]

UX-Maturity Stage 6: User-Driven

Summary: Consistently and systematically, these organizations have achieved UX maturity by making the internal changes necessary to be truly user-centered. This article describes stage 6 in the six-stage NN/g UX-maturity model . Get an idea of your organization’s UX maturity by taking a short quiz (10 […]