Why Map in Discovery: 3 Mapping Methods

Summary: In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings. Discoveries can be messy because there are many unknowns, which often necessitate the use of exploratory […]

ResearchOps: Study Guide

Summary: Unsure where to start? Use this collection of links to our articles and videos to learn about the components of ResearchOps and get started implementing ResearchOps activities. Here’s a list of NN/g’s most useful introductory articles and videos about ResearchOps and related topics. Within each […]

2021: A Year in Review

Before writing this yearly review, I did what I do every time – I read through past reviews. I try to be as honest as I can with my intentions for future plans when I write these reviews, and I think that’s a good thing, […]