Summary: Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being and keeps them engaged and likely to use our designs. At Nielsen Norman Group we like to say that users aren’t lazy, they’re efficient . Everything that people do — including […]
Summary: Unsure where to start? Use this collection of links to our articles and videos to learn about the components of ResearchOps and get started implementing ResearchOps activities. Here’s a list of NN/g’s most useful introductory articles and videos about ResearchOps and related topics. Within each […]
You may have been scrolling through on Instagram or Facebook and a hashtag or post might catch your eye. Like many others, you may visit the page and find out more information about the brand. If the post is interactive, people might even make a […]
Before writing this yearly review, I did what I do every time – I read through past reviews. I try to be as honest as I can with my intentions for future plans when I write these reviews, and I think that’s a good thing, […]
Table of contents What is ROI of Design?How to Calculate ROI of Design Projects?3 Ways to Increase Design’s Business Value? Due to its subjective nature, UX design is not simple to quantify and measure. UX also indirectly affects other areas of the business, namely sales, […]
Designers and developers collaborate for a common cause–to build products and experiences their customers want or need. Their shared purpose is to serve their users. To achieve this common purpose and collaborate effectively, designers and developers should understand the other’s discipline. Designers don’t have to […]
Summary: Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year. Reveal answer Read Full Article
Summary: Consistently and systematically, these organizations have achieved UX maturity by making the internal changes necessary to be truly user-centered. This article describes stage 6 in the six-stage NN/g UX-maturity model . Get an idea of your organization’s UX maturity by taking a short quiz (10 […]